Indiantelevision.com's Kidology: Nick to celebrate Worldwide Day of Play on 29 Sept
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
Nickelodeon to celebrate Worldwide Day of Play on 29 Sept
 
Indiantelevision.com Team
(10 September 2007 6:00 pm)
 

MUMBAI: On 29 September US kids broadcaster Nickelodeon, along with its sister digital networks including Nicktoons Network and Nick GAS, will go off air in the afternoon from 12 pm to 3 pm in celebration of Nickelodeon's signature Worldwide Day of Play.

This year marks the fourth annual event for Nickelodeon and its sister networks which will go dark, along with Nick.com, to inspire kids to participate in the fight against childhood obesity.

Nickelodeon returns to be on air at 3 pm ET with healthy messaging and the finale of the Let's Just Play Go Healthy Challenge at 6 pm followed by new episodes of Just Jordan, iCarly, Zoey 101, Tak and the Power of Juju, SpongeBob SquarePants and the premiere of Back at the Barnyard.

Over the course of 2006-07, through the Let's Just Play Go Healthy Challenge almost 750,000 kids have pledged on www.nick.com/letsjustplay to help lead healthier lives. The programme was created by Nickelodeon, in partnership with the Alliance for a Healthier Generation, a joint initiative of the William J. Clinton Foundation and the American Heart Association. The initiative aims to empower kids to change the outcome of their generation and to adopt healthier lifestyles with plans for better diet and exercise.

For the past six months, the Let's Just Play Go Healthy Challenge has followed Kenderick and April, two real kids, as they strived to get healthier.

Kenderick, a 13-year-old Arkansan, signed up for the Challenge losing 36 pounds and April, a 13-year-old from Pennsylvania accomplishers her goal of becoming more active and participating on a school athletic team.

The finale of their on-air journey highlights Kenderick as he competes in the Conway Kids' Triathlon, having learned how to bike and swim, and April as she participates in her first match with her volleyball team.

Viewers will also meet a middle school student from Colorado who took the Challenge, discovered a passion for soccer and lost 30 pounds along the way.

Nickelodeon has worked with various strategic partners through the year to spread the Let's Just Play... message at the local level and kick start a kids movement to help fight childhood obesity.

Many of these partners have joined with the network to help celebrate Worldwide Day of Play. More than 2,50,000 kids are lined up to participate in more than 1,000 Worldwide Day
of Play events in all 50 states and across 14 countries.

Additionally, the Alliance will host events with organisations including local YMCA's and Parks and Recreation Departments in communities across the US to celebrate Go Healthy Month and Nickelodeon's Worldwide Day of Play that will offer kids fun physical activities and educational information.

This year Nickelodeon joined with the National Football League as a partner for its Let's Just Play campaign. 13 of the NFL's teams will host events in celebration of Worldwide Day of Play, reaching more than 4,000 kids. On September 25, players from the Carolina Panthers will be in North Carolina to help push play with various activities. An estimated 1,000 kids from the Charlotte public schools are expected to attend.
 
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