MUMBAI: TV18 Group is rechristened as Network18. The new branding will unify all current and future entities of the TV18 Group under a single umbrella.

Existing companies such as TV18, GBN, Web18, Homeshop18, Viacom18, Studio18 and Events18 will reflect the new corporate identity.

The Group will also don a new logo which is red and white in colour. "The logo reflects the company's brand identity which is a window to an ever-changing world in addition to connoting the stature and ambitions of the emerging global media corporation," the company said in a statement.

Commenting on the new branding, Network18 managing director Raghav Bahl said, "We have come a long way since TV18 began in 1992 as a small production house. From television news to filmed entertainment, Network18 leaves little untouched and unconquered, thus taking it a step closer to becoming the undisputed media mega brand! Despite our rapid growth and diversification, the one thing that has not changed, is our vision to be 'better than the best' and to continuously set new standards in this fast growing industry."

Added Network18 Group CEO Haresh Chawla, "Network18 has built some of the most enviable media brands and audience franchises in India and we continue to work aggressively towards building India's finest truly multi-platform media conglomerate. The new Network18 identity unites our over 3000 strong team and operations with a common set of values and aligns them behind a common purpose. The unified identity will help us harness the power of our individual brands and build an even stronger relationship with all our stakeholders. It is an exhilarating moment for all of us."

Network18 Group COO B Sai Kumar said, "Network18 embodies all the attributes of a start-up and combines it with the power to enable, enlighten and entertain every Indian. Over the past decade, the Group has been able to empower more than 80 million Indians. The re-energised entity will aim to reach out to a much larger audience in India and globally. In the process, we also hope to make Network18 the first truly Indian, global media company."