Indiantelevision.com's Kidology: Cartoon Network show 'Ben 10' kick offs US tour on 7 Sept.

Indiantelevision.com's Kidology

Cartoon Network show 'Ben 10' kick offs US tour on 7 Sept.

Indiantelevision.com Team

(7 September 2007 5:00 pm)

MUMBAI: Cartoon Network will kick off a promotion tour for show Ben 10 titled 'Release Your Inner Alien' across the United States and Canada on 7 September.

With simultaneous events taking place in over 20 cities on both coasts through late October, fans in attendance will be amongst the first to test drive Bandai America Inc.'s new Deluxe Omnitrix role-play toy, which debuts this fall, states an official release.

To showcase the power of the Deluxe Omnitrix and its new LCD game feature, the Ben 10 teams will be outfitted with a wearable flat screen TV monitor that is built into a life-sized Omnitrix device. Fans can see highlights of the LCD game play, footage from the popular TV series and more. All kids in attendance will also get the chance to "spin and win" for prizes on a giant Omnitrix and can score temporary tattoos of the aliens from the show.

"Like the TV show where Ben is traveling the country in his 'Rust Bucket' RV, there will be two teams journeying across the country in their customized Ben 10 vehicles, bringing the action, adventure and aliens from the brand to kids everywhere," said Bandai America director of marketing Matthew Golding.

"Kids and their families are invited to join us for the fun in-store demos, score cool prizes and coupons, and test drive the new Deluxe Omnitrix role-play toy," he adds.

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