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MUMBAI: Dabur India has entered into the Malted Food
Drink (MFD) market with the launch of Chyawan Junior.
The
product offers the goodness of Chyawanprash but
with a chocolate falvour to make it appealing to children.
The company says that the product contains herbal ingredients
needed for healthy living and comes in a granular form.
Dabur India executive VP KK Rajesh says, “We have
now
weneterd the milk beverages industry which is worth
Rs. 1500 croores. His segment is expected to grow at
15 per cent and the launch of Chyawan Junior would help
Dabur establish a prominent position in the market.
The launch of Dabur Chyyawan Junior reiterates our commitment
to the consumers by providing them with a wider choice.”
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