(31 October 2007 2:00 pm)

MUMBAI: UK-based specialist mobile applications developer ROK Entertainment Group has launched its first streamed mobile TV deployment in India through local telecom operator BSNL.

Offering an initial portfolio of six channels to include English Music Channel (EMN), Hindi music channel (Geet), an entertainment channel (Bindass), a Bollywood channel (Zoom), a live Hindi news channel plus a regional Offering for each Zone from ETV networks for a monthly fee of Rs 150, the BSNL Mobile TV service is called 'Tiny TV'.

"We're delighted to be working with BSNL on the delivery of mass-market mobile TV in India, as we all recognise India to be such a dynamic and fast-growing mobile market," said ROK CEO Laurence Alexander.

ROK TV technologies allow video to stream to mobiles at up to 14 frames per second over 2.5G via GPRS and up to 24 frames per second over 3G and Wi-Fi.

"BSNL, with more than 28 million subscribers in India, represents another major step forward in our global deployment of streamed mobile TV," added Alexander.

ROK is in the midst of deploying 30 white-label versions of its streamed mobile TV service worldwide and, in May this year, agreed to be acquired by US publicly-listed company CyberFund in a share exchange agreement.