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MUMBAI:
'When you know things are getting real rough – you've
got to be Tough Enough!' – These are the words of Suneeta
Rao's new music video for her latest single Sun Zara.
Produced
in association with the UNFPA – The United Nations Population
Fund, this video has been made for the Girl Child, to address
the issue of sex selection and to help stop female foeticide.
Directed
by Rachel Reuben, shot by cinematographer Jason West and produced
by Rain Forest Productions, the video has been shot in Mumbai.
It
features Suneeta as the arc angel, on a mission to save a
pregnant woman, played by Suchitra Pillai, from making a drastic
decision under family pressure, and to stop her from eliminating
her girl child before she is born.
The
fast paced video sets a serious tone and tries to get the
message across in a direct yet sensitive manner.
The
song, Sun Zara, is part of Rao's yet to be released
album and has been written and composed by her, with music
by Nexus, featuring Gino Banks, Sangeet Haldipur and Sheldon
D'Silva.
The
video was launched at the Asia Pacific Conference on Sexual
and Reproductive Health in Hyderabad and will be aired on
several channels in the following weeks.
Rao
says that she hopes that this will help spread her message
to women to assert themselves and not be pushed around or
forced into selecting the gender of their child.
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