MUMBAI: CNN-IBN is launching a special series 'Retail Revolution' on the booming retail business in India. The week long series will look at the distinctly transforming face of retail, with a special focus on its effects on the towns and villages across the country.

Retail Revolution will feature stories on issues that include the impact of retail prosperity on farmers; changes in rural households; the fate of small-scale traders; people's changing eating and shopping habits; availability of big brands in small-towns, and the altering landscape of leisure and entertainment retail with the proliferation of multiplexes.

CNN-IBN and IBN 7 editor-in-chief Rajdeep Sardesai said, "The pattern of consumption, both amongst urban and rural Indians, is changing at a rapid pace. 'Retail Revolution', therefore, is our attempt at providing an insight into this fascinating and dynamic phenomenon that is affecting consumers, traders and industries alike."

CNN-IBN and IBN 7 national sales head Sanjay Dua said, "The series is bound to draw interest from all segments of our audience as 'retail' is something that touches everyone - whether a housewife, teenager, businessman, or any other. Therefore, those choosing to advertise with us will find this property particularly lucrative."