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MUMBAI:
Peter and Indrani Mukerjea-promoted INX Media's Hindi general
entertainment channel (GEC) 9X will officially go on air on
12 November at 9 pm.
INX
Media founder and group executive director Indrani Mukerjea
says, "It gives me great pleasure to announce that 9X,
our Hindi GEC, will unveil its engrossing lineup of prime
time programming at 9 pm on 12 November. We aim to provide
complete family entertainment through a distinctive variety
of programs of compelling, world class quality that will connect
with viewers instantly."
 Balaji
Telefilms is producing two dramas, Kahe Naa Kahe, and
Kya Dill Mein Hai, in which she will introduce two
new young female leads. Kahe Naa Kahe will air Mondays
to Thursdays at 9 pm and feature newcomer Krystle D’Souza.
Smriti
Irani's Ugraya Entertainment is producing Mere Apne.
The serial which stars Irani, also marks the television debut
of Bollywood superstar Vinod Khanna. The show is scheduled
to air at 10 pm, Mondays to Thursdays.
Similarly,
superstar Tanuja will make her television debut in Babban
Bhai v/s Bimla Tai, which is one of four shows on 9X that
will provide a daily dose of comedy, Mondays to Thursdays.
"Our
shows are made by the country’s leading production houses,
and we have given them more resources than ever before to
create broadcasting excellence," Mukerjea said.
Meanwhile
Siddhartha Basu owned Synergy Adlabs is making its debut in
fiction programming with a romantic daily drama, Jiya Jale.
This show also features a newcomer in the lead.
On
the non-fiction front, 9X has lined up reality shows like
Endemol's Mission Ustaad, which marks music maestro
A R Rahman’s television debut.
INX
Media says that non-fiction programming on 9X will be rounded
up through game shows, talk shows apart from distinctive and
new-generation events created specially for the channel.
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