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AsiaSat to distribute Luxe.TV HD and SD
 
Indiantelevision.com Team

(30 October 2007 7:30 pm)

 

MUMBAI: Satellite operator AsiaSat has signed a contract with Luxe.TV to distribute its High Definition (HD) and Standard Definition (SD) versions to Asian cable and satellite networks, terrestrial stations and pay TV platforms.

This will be done by using Asiasat 2's pan Asian C-band digital platform operated by Satlink Communications in Israel.

 

"We are very pleased to announce our service launch into Asia via AsiaSat 2. We see a huge appetite for LUXE.TV programmes in Asia as the region develops into a leading economic force.

"At the same time, there is a growing demand for HD content by pay TV operators in Asia as a differentiator. The exclusive content and the superior picture quality will be a winning
combination for Asia. We are making both the HD and SD signals available to allow for the transition of technology in the region," said Luxe.TV GM Jean-Baptiste Stock.

"AsiaSat 2's pan Asian viewers can enjoy Luxe.TV’s unique content in HD, undoubtedly the television broadcasting standard for the future. We are also proud to support Luxe.TV’s strategy of providing both HD and SD versions to Asia while the HD demand continues to grow in our region," said Asiasat CEO Peter Jackson.

 

Launched in June 2006, Luxe.TV is the first international television network dedicated to the world of luxury. Production crews present in 15 countries across the world shoot short documentary-style programs exclusively in High Definition.

It features factual entertainment on real estate and home design, sports and leisure, hotels and gastronomy, beauty and fashion, cars and yachting, jewellery and watches, topics that are of enormous interest to the growing economies in Asia.

 
 
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