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MUMBAI:
INX Media has acquired the on-ground sponsorship of the India-Pakistan
cricket series which kicks off on 5 November. This is in addition
to the on-air sponsorship it has bought.
Says
INX Media group director – brand & communication
Anthony Pettifer, “Our association with the India-Pakistan
cricket acts as an impact multiplier to the reach of 9X’s
launch campaign.”
INX
Media will soon launch 9X, a Hindi general entertainment channel,
and 9XM, a Hindi music channel for youth. This will be followed
by the launch early next year of an English news channel,
INX News.
The
Indo-Pak series is spread across five One-Day Internationals
and three Test matches, ending in December 2007.
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