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MUMBAI:
IBN 7 has tied-up with MTV to be the official news partner
for the MTV Hero Honda Roadies 5. This is its first
ever international edition that will involve contestants attempting
daring tasks as they travel across India, Thailand and Malaysia.
IBN 7 will be there to follow the journey of these chosen
few to provide its viewers regular updates and highlights
of the latest developments on MTV Hero Honda Roadies 5.
In addition to two half-hour specials building up to the launch
of the auditions and interviews with Rannvijay and Nikhil
- the show's hosts, IBN 7 will also provide regular highlights
of all five-city auditions on its news wheel.
Speaking
on the association,CNN-IBN & IBN 7 director marketing
and online projects Dilip Venkatraman said, "The popularity
of reality-shows today is undeniable. In tying up with MTV
for the MTV Hero Honda Roadies 5, we are ensuring that
our programming is in-tune with viewer preferences by providing
them the most exclusive look-into their favourite reality
series."
Once
the series begins, weekly half-hour specials on IBN 7 will
showcase the developments of the week, exclusive behind-the-scenes
footage and interviews with each voted-out contestant. The
show will also feature exclusive interviews with and access
to celebrity Roadies, accompanied by sneak peaks into upcoming
episodes.
To
supplement this, IBN 7 and CNN-IBN will present regular Roadies
stories on their respective entertainment segments on the
news wheel.
In
the week leading up to the finale, IBN 7 will go into overdrive
by conducting Vox Pop with people on who they expect to win
and report on the MTV Hero Honda Roadies title from all across
the country. Following the announcement of the winner, IBN
7 will be the first to conduct an exclusive interview with
the MTV Hero Honda Roadies 5 winner and the runner-up.
"MTV & Hero Honda Roadies, now in its fifth year
can truly claim to have a cult following. The appeal of the
show has grown beyond young people and is striking a chord
with all those who have a free spirit and a passion for adventure.
Our partnership with IBN 7 reflects this growth and the objective
is to attract a wider audience by adding on viewers of news.IBN
7 will create and have access to unique content which will
grow the viewership of India's longest running youth reality
show," said MTV India VP marketing Aditya Swamy.
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