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Sony Q2 net zooms 43 times to $647 million
 

Indiantelevision.com Team

(27 October 2007 2:00 pm)

 

MUMBAI: Japanese consumer electronics company Sony said that net profit for the second quarter ended 30 September 2007 jumped almost 43 times from last year to 73.7 billion yen, or $646.7 million.

The company said that sales of digital cameras, flat-panel televisions and other consumer electronics more than offset losses at its video games unit, which has been hurt by disappointing sales of its new PlayStation 3 console.

Since it does not have to worry about the extra cost this time last year of recalling potentially faulty PC batteries, it raised its operating profit forecast by ¥10 billion to ¥450 billion through to the end of next March, a six-fold rise from a year earlier. Sales jumped 12.3 per cent to ¥2.08 trillion from ¥1.85 trillion.

The size of Sony's profit jump also partly reflected the extent to which the company's profits were depressed in the same quarter last year by recalls of overheating laptop batteries. In the most recent quarter, Sony also got a boost from its movie division which rebounded to profitability on the back of the films Superbad and Spider-Man 3.

Operating profits at its electronics division rose 12-fold to 106.9 billion yen as sales rose 20.7 per cent.

Camera and camcorder earnings helped offset losses from televisions, which failed to turn profit because of falling prices for liquid-crystal displays.

Losses from the games unit widened after PlayStation 3 sales trailed those of Nintendo's less-expensive Wii console. Reports state that this has undermined the ability of Sony's chairman Howard Stringer to revive a company that has lost more than a quarter of its market value in the past five months. Sony may need to increase sales this quarter, the biggest period for earnings, to meet profitability targets for the year.

The PS3 with its Blu-ray high-definition DVD recorder and high-performance microchip, is the most sophisticated console on the market. But the cost of the components and the time required to develop new software to do the machine justice have afected sales and forced Sony to implement several price drops that cut into profits.

Reports add that Sony plans to launch a new, cheaper PS3 model next month to win back customers during the crucial Christmas shopping season.

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