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MUMBAI:
Vh1 announced the promotion of Tina Imm as SVP and GM of the
Vh1 digital division. The announcement was made by Vh1 GM
and EVP Tom Calderone.
In
her new role Imm will be responsible for overall strategy,
creative direction, content development, and production for
Vh1 Digital's platforms including: Vh1.com, Vh1Classic.com,
Vh1 Mobile, Vh1 Games, and several of Vh1's existing and planned
vertical sites.
In
this position, she will also lead the content, promotional,
and branding convergence between Vh1 and its digital properties.
Imm
will also work under the oversight of Courtney William Holt,
EVP of digital music and media for MTV Networks' Music Group,
on digital strategy and initiatives, stated an official statement.
"Under
Tina's leadership, Vh1 Digital has grown immensely. In addition
to video streams on Vh1.com achieving triple-digital growth
over the last two years, the last three months were our most
streamed quarter ever," said Calderone.
"Tina's
team has successfully grown our digital business by developing
and launching made-for-mobile and broadband series, new sites
like Vh1Classic.com and products like our Vh1.com syndicated
video player."
Most
recently, Imm was VP, Vh1 Digital a position she held since
joining Vh1 in July 2004. Previously, Imm served as COO for
Complex Media LLC, a media company that develops creative
for youth culture through various media outlets.
Calderone
also announced that Tony Carbone and Deb Kadetsky have been
elevated to VP digital production and programming, and VP
digital marketing respectively.
In
his new role Carbone will manage and supervise all production
and programming for Vh1 Digital. He will continue to oversee
the digital and broadband production and programming departments.
Kadetsky will continue to lead the company's efforts to develop
and implement strategic programming and promotional plans
to support Vh1's digital initiatives across platforms - online,
digital music, mobile and games.
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