(26 October 2007 6:00 pm)

MUMBAI: Yahoo CMO Cammie Dunaway has joined Nintendo as executive vice president of sales and marketing. She will report to president and COO Reggie Fils Aime.

Dunaway who was with Yahoo for four years, will now be responsible for all of Nintendo's marketing and sales activities in US, Canada and Latin America. She will work towards broadening the appeal of the games brand beyond the traditional core games market.

Prior to Yahoo, she was with Frito Lay for 13 years. At Nintendo, Dunaway fills up the post that was vacant since May 2006 when Fils Aime was promoted to president and COO.

Meanwhile, Nintendo has also named Shigeyuki Takahashi as executive vice president of special assignments. He will conduct research and provide insights to the sales and marketing department.