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MUMBAI:
Filmy has roped in IBN 7 as media partner for their new reality
quiz, Bollywood ka Boss. Slated to kick off in January
2008, the quiz show will attempt to find the supreme Hindi
film buff that will walk away with prize money of Rs 5 million.
Created
by Siddhartha Basu's Synergy Adlabs, Bollywood Ka Boss
will be hosted by Boman Irani.
Through
this partnership, IBN 7 will present the property through
frequent programming highlights till the Grande Finale. There
will be regular segments on IBN 7's film-based programme -
Premiere 7 focusing on the show, the participants,
the host and sneak-peeks of what to expect in the coming weeks.
"In
collaborating with Bollywood ka Boss, we are recognising
the popularity of such reality shows and attempting to meet
the infotainment needs of our viewers. It is our pleasure
to work with Filmy on this initiative and look forward to
partnering with them for similar ventures in the future,"
said CNN-IBN and IBN7 director marketing and online projects
Dilip Venkatraman.
Additionally,
news stories profiling the contestants, special interviews
with Boman Irani and Siddhartha Basu along with capsules on
the news wheels following the progress of quiz show will also
be included.
"We
are extremely delighted to have IBN 7 on board as the television
partner for Bollywood Ka Boss. This tie-up not only
ensures great visibility for our show but also allows both
the channels to collaborate on cutting-edge programming innovations,"
said Filmy business head Shailesh Kapoor.
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