(25 October 2007 5:00 pm)

MUMBAI: Sony Computer Entertainment is going the Bollywood way for the launch of its PlayStation2 computer entertainment system this season. It launched the game Singstar Bollywood, which it hopes will give a spurt to social gaming with family and friends.

Singstar, which has already made its presence globally, will thus be available in India in the Bollywood avatar. Sony states that the game was created preempting the immense potential of the Bollywood franchise, not just in India but across the world.

A change from traditional games, the Singstar Bollywood range offers a range of music. With microphones in hand, users can perform to the tunes of their favorite artists, singing their favourite solos and duets.

In partnership with Sony BMG and T-Series, Sony says that this will open up a whole new market for the Bollywood music.