Ninja Hatori and Jadeja will also promote the contest in Delhi, Mumbai, Kolkata, Lucknow, Chandigarh, Ahmedabad and Indore by playing cricket with the kids across malls.

Speaking about the promotional initiatives, Nick India GM and VP Nina Elavia Jaipuria said, "Our motive has been to provide clean and interactive shows to kids. 'Fundoo Superstar', 'Chaddhi Baddi' have been examples of it."

"Avoiding any discrimination among kids on any parameters, Nick Chak De Ninja will select 10 lucky children through a random selection," added Jaipuria.

Kids have to answer some questions while watching NinjaHatori daily at 6:30 pm to make it to the squad of the cheering team.

Prizes for twenty-six '28 inch' televisions, 50 mobile phones and 1000 Nick note books will also be given away to kids who are not luckier.

The TVCs promoting the initiative are already across channels like Sony, Max, Zee TV, Zee Marathi. They have also infused print ads on comic books like Diamond comics.

A fleet of four Nick wagons will tour Delhi, Punjab and Rajasthan. Each wagon will have an MC who would engage with the kids through music, dance, games and prizes, thus extending the Nick experience beyond television.

The thrust will also be supported by the school activation programs across 330 schools in four cities.

'Nick Chak De Ninja' is presented by Maggi - Rice Noodles Mania and co sponsored by Alpenliebe Lollipops. Associate sponsors for the promotion include Polly Pocket, Hot Wheels and Rangeela.

(Pics by Mitesh Bhuvad)