Indiantelevision.com's Kidology: BabyFirstTV to foray into DVDs
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
BabyFirstTV to foray into DVDs
 
Indiantelevision.com Team
(20 October 2007 5:56 pm)
 

MUMBAI: BabyFirstTV, the TV channel dedicated to babies, infants and toddlers, has launched a line of DVDs based on original programming from the channel.

The first BabyFirstTV DVDs will be introduced into retail from 1 November.

The initial phase of the BabyFirstTV DVD collection consists of six titles sold individually or in three different multi pack configurations (two 3-DVD sets and one complete 6-DVD collection).

BabyFirstTV SVP sales and marketing DVD division Jeffrey Quinn said, "Many of our viewers have requested extensions of our original programming and these new DVDs not only fill that need, but are a natural expansion for our company. We're excited to be able to present the content matter in a unique way that will be enjoyed by children and their parents alike".

Each title features award winning programming developed by child development experts and includes on-screen parenting tips and information, states an official release.

"We look forward to utilizing our channel and Internet platforms to further consumer awareness of our DVD collection, as well as work with top online and print parenting media. Retailers will discover that BabyFirstTV viewers are highly supportive of our channel and its programming, because they see it working positively with their children," added Quinn.

New BabyFirstTV DVD titles include: Social Explorations, taking babies and toddlers on an adventure of discovery through a variety of games and activities; Visual Inspirations, exploring the beauty of art in a manner that adjusts to the nature and pace of a child's development; Vocabulary Seeds, provides a taste of the gradual process in which vocabulary is created and enhanced; Cognitive Beginnings, explores different components of our cognitive abilities in three progressive steps; Numerical Concepts, introduces numbers and counting as well as the relationships between various shapes; and Night Symphony, features lullaby music and soothing images to much-needed quiet time for babies and their parents.

Individual releases carry an SRP of $15.95. The three DVD Collections are priced at $35.95 (MSRP) and the six DVD Collection has an MSRP of $65.95.

 
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