| In
his new position, Tarnopolsky will be responsible
for developing and implementing a cross-company
mobile content strategy, including video,
games, personalization and premium short message
service consumer campaigns.
Original
video and related personalization products
are a key component of SPTI's commercial
mobile strategy and Tarnopolsky is charged
with both managing existing properties and
forging new partnerships and content opportunities
to fuel the SPTI pipeline, states an official
release.
He will also be charged with identifying
cross-company digital content opportunities,
either repurposing existing content or co-developing
proprietary content opportunities for multi-regional
deployment.
He
also oversees SPTI's mobile gaming strategy
in support of key studio tentpole products
which includes managing the development
and production of such games in line.
Prior
to joining SPTI, Tarnopolsky was director,
business development, of MobiTV in Emeryville
California since 2005.
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