Indiantelevision.com's Kidology: Asiasat 3S to distribute Pakistani kids channel Wikkid Plus
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
AsiaSat 3S to distribute Pakistani kids channel Wikkid Plus
 
Indiantelevision.com Team
(20 October 2007 5:15 pm)
 

MUMBAI: Asian satellite operator AsiaSat and Total Media, a subsidiary of Worldcall and First Capital Group of Companies in Pakistan, have signed a lease agreement for the use of C-band capacity on AsiaSat 3S to distribute Wikkid Plus.

Wikkid Plus is Pakistan's first indigenous children's channel and will be distributed to all rebroadcast networks across Pakistan and 50 other countries and regions under AsiaSat 3S C-band footprint.

Wikkid Plus has commenced free to air broadcasting on AsiaSat 3S, carrying educational and entertainment programmes for children, of which 60 per cent of the programming will be produced locally in the Urdu language and the remaining is canned foreign programmes in English.

Its range of programming includes story reading, puppet shows, quiz show, travelogues, adventure, music shows, talk shows, cooking, Kids news, cartoons and drama series.

Wikkid Plus COO Naila Bhatti says, "We are very excited that Wikkid Plus has launched on Asia's most popular broadcast platform. With AsiaSat 3S’s excellent coverage and unparalleled audience access, we are able to tremendously extend our service from Lahore to the entire country, as well as to other Asian countries under Asiasat 3S’s region wide footprint.

"Wikkid Plus is Pakistan’s first satellite television channel dedicated for children aged 2-14 years old. We are proud to be a member of AsiaSat 3S’s leading satellite TV neighbourhood, serving a wider geographic audience with quality and innovative programming."

Asiasat CEO Peter Jackson says, "We welcome Wikkid Plus onboard AsiaSat 3S. We are very pleased that AsiaSat’s television services are further strengthened with the addition of this new dedicated children’s satellite channel. We anticipate that thematic channels delivered by satellites in Asia will continue to grow in number and in variety due to the demand for new programme content from the expanding cable and pay TV platforms in the region."
 
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