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2waytraffic, Ladbrokes launch 'Millionaire' Bingo

Indiantelevision.com Team

(20 October 2007 5:00 pm)

MUMBAI: 2waytraffic International has teamed up with UK games and betting company, Ladbrokes, to create Who Wants To Be A Millionaire? branded on-line bingo.

Who Wants To Be A Millionaire? Bingo features as one of the three bingo rooms on the company’s bingo portal, ladbrokesbingo.com.

The game has been designed to reflect all aspects of Who Wants To Be A Millionaire? and combines traditional bingo game-play with elements of the show’s format and mechanism to create a truly unique and compelling bingo experience.

The voice of host, Chris Tarrant, stars as the bingo caller, and the game’s jackpot structure mirrors the Who Wants To Be A Millionaire? money tree, allowing rewards for a greater number of players than the usual bingo jackpot structure.

Who Wants To Be A Millionaire? Bingo also features a chat room where users can interact between games as well as play free Bonus Games based on Fastest Finger First and the three Lifelines, reinforcing the Who Wants To Be A Millionaire? experience.

2waytraffic Internationa director interactive media Selma Turajlic said, "I am delighted to have created a strategic partnership with Ladbrokes which marries the growing popularity of online bingo with Millionaire’s instantly-recognisable and phenomenally popular mechanic and format. It is further evidence of Millionaire’s versatility."

Ladbrokesgames.com MD Andy Harris said, "Who Wants To Be A Millionaire? Bingo called by host Chris Tarrant, is a perfect brand to add to Ladbrokes Bingo. It has allowed us to include the well-known features in the TV show to create extra excitement in the bingo room, without changing the standard bingo game play. We predict that bingo players will love the new room and will be vying to win the unique £1 million jackpot."