There were over 19 countries from the Asia Pacific and Europe, Middle East and Africa regions competing for the honours.

M N Kapasi (MD Excel Home Videos Licensee for Disney in India with Chris Marsh Vice President of Emerging Markets and Scott Chen Regional Director Emerging Markets Asia

Walt Disney Studios Home Entertainment VP emerging markets Chris Marsh says, "Excel Home Videos has been very creative and synergistic in distributing and marketing Disney VCDs/DVDs, and they have built a solid foundation for India's legitimate home entertainment business through their constant great sales, marketing and publicity efforts. We are very thankful to their contribution to Walt Disney Studios Home Entertainment."

The award for the best performance for animated feature film was conferred for the 'Outstanding Home Entertainment' performance of the Pixar offering, Cars. The DVD was released in November 2006 amidst a Children's DVD festival with a record number of units.

The Award for Best Theatrical Synergy was received for the success of the Pirates of the Caribbean and Ratatouille. The promotions during the theatrical release of the second and third installment of the Pirates of the Caribbean ensured a successful run for the DVD.

In fact, the DVD achieved the number one slot on the charts for over eight weeks, a first time for any DVD re-release. This was duplicated during the launch of the movie, Ratatouille.

A unique cross promotion between Ratatouille cinema tickets and DVDs of earlier Pixar releases like Cars, Finding Nemo, Incredibles had a good impact on its DVD sales.

Kapasi says, "In a market scenario that is witnessing rapid convergence and constantly changing dynamics, continuous innovation is a key to stay abreast. Indian home entertainment like other related fields is witnessing constantly changing equations, and posing new challenges to marketers."