Indiantelevision.com's Kidology: Cartoon Network inks multi deals to promote 'Ben 10'
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
Cartoon Network inks multi deals to promote 'Ben 10'
 
Indiantelevision.com Team
(17 October 2007 9:00 pm)
 

MUMBAI: Cartoon Network has announced special tie ups to promote its show Ben 10 which airs at 6 pm every Wednesday to Friday.

In a first ever promotional licensing deal Cartoon Network Enterprises partnered with Kissan Jams and Nutrine Super Mahalacto.

The product packs will carry a tune in message which has to match the tune in message which will appear on the screen while Ben 10 is aired. 6000 lucky kids will stand a chance to win Ben 10 toys and 10 lucky kids will get to meet Ben 10.

This promotion will kick off in December.

As a part of this promotion Cartoon network has extended its property across various categories like apparels, toys and consumer products. CNE has inked a deal with the kids apparel brand Gini and Jony under which boys apparel for 6 to 12 years will be available across 150 stores including Gini and Jony freedom stores.

"Ben 10, which is a widely successful show for the channel and a very hit property worldwide has already sold 1.5 million units in UK. While we will be launching the property in Middle East soon,in India we have signed a first ever on-air and on-ground integrated promotional license," said Cartoon Network Enterprises India and South Asia director Jiggy George.

Elaborating further George said, "This kind of a deal will boost our client loyalty besides increasing our sales."

Priced between Rs 299 to Rs 1249 these apparels will be available in 56 designs from the first week of November.

In the category of toys, the Ben 10 branded toys like SKUs 27 (figurines, transforming figurines, Omnitrex, Ben 10 alien labs and role-play sets) will be available across Gini and Jony stores along with Shoppers Stop, Pantaloons, Landmark, Lifestyle, Reliance and Odyssey from 25 October.

20,000 units of these toys which are priced between Rs 299 and Rs 2499 have been made available.

"Our other merchandising deals for Powerpuff Girls, Dexter and Beyblade have been successful. Its great time ahead considering the retail development in India and the popularity of our characters.We will also extend our properties across various other categories," added George.

CNE has got Eurokids on the floor as an extension of Ben 10 in the publishing category. Activity books in six titles priced at Rs 35 will be launched in November across 200 stores in pan India.

Going ahead unconventionally they have also tied up with Berger Kidz in the wall paint category.

DIY Paint kit including Ben 10 glow features (Aliens/Ben 10 logo, among others) which is priced at Rs 1950 will unveil in December.

CNE has partnered with Mitashi to distribute the Ben 10 branded stationeries from December.
 
Go to Top
Click for Kidology Archives
 
Also Read: