(15 October 2007 3:30 pm)

MUMBAI: Sports brand Reebok India has launched a dedicated cricket website – www.rbkcricket.in for cricket fans.

Reebok India director marketing Shamim Sajid says, “Being the market leader with 51 per cent market share, this is another serious sports related initiative from Reebok India to bring sports closer to the consumers.

"The site offers players related information, trivia, games and most importantly live match simulation. For a cricket lover, it’s a great way to stay tuned into matches and also read up interesting stuff on their favourite players”.

The site offers interesting information on the campaigns done by Reebok supporting the different games. It also provides post match reviews, schedule for the World Cup, articles about cricket, games, RBK Fan Gear.

The site also provides the profiles of the cricketers. Reebok has a 10-year long partnership with Rahul Dravid, MS Dhoni (captain of the Indian 20:20 and ODI team) and nine other players out of the 11 in the current 20:20 team are with Reebok.

The site is also representative of innovation in digital and how digital as a medium is used creatively and effectively by Reebok to reach out to their TG.