Monica Tata and Orion Ross (Centre) along with the cast of Cambala Investigation Agency (CIA) ,Ben 10 and M.A.D announcing a slew of new original productions.

Added Ross, "Entertaining kids is our business and we are passionate about it. As the industry leader and the number one choice of Indian kids, we are committed to providing them content that is age appropriate, funny, and fresh as well as stimulating. Our earlier innovative original productions such as an arts show (MAD), the first dedicated kids' awards (POGO Amazing Kids' Awards) and a revolutionary pre-school series (Galli Galli Sim Sim) to name a few have already made their mark. I am hopeful that kids will enjoy these new shows as much as we enjoyed making them - for them."

Turner has already produced over 26 animated original series in its international studios. "Our original productions in India have been growing from strength to strength from 50 hours in 2004, to over 150 hours of original productions in 2007," said Tata.

She further added that Pogo had more original shows on air in India than anywhere it operates in globally.

Tata explained that research shows Pogo has the strongest presence in the kid's space in Tamil Nadu and Andhra Pradesh, and if the need arose, they would stretch out to other areas like the east and northeast.

"We are very strong on research and we may think of extending to these areas if the research says there is a need," she said.

Among the seven new programmes launched, Ben 10 will be on Cartoon Network. Airing at 6 pm every Wednesday-Friday, it is the story line of 10-year-old Ben suddenly receiving a gizmo that he can use to assume the persona of 10 different kids' super heroes, and the programme is in four languages: English, Hindi, Tamil and Telugu. The show's title track in Hindi has been sung by Sunidhi Chauhan.

Cartoon Network's other original production, Skatoony, will air on Sunday at 9:30 am. Skatoony is an entertainment quiz series, where children compete against cartoons for real prizes. It's a fuses live action and animation. The show is being adapted for Cartoon Network by Miditech.

Pogo will air Cambala Investigation Agency. The show is being produced by Contiloe Films and will premiere on 29 October at 7 pm.

Cambala Investigation Agency is placed in an imaginary location somewhere in the Western coast of India. It seems to be a series on the familiar theme of Enid Blyton's The Famous Five.

The series will have five bright kids cracking down and aiming to rid Cambala of crime, with each of the five having "core skills", like one with mastery in disguise, another in networking of informers, a third with gizmo gifts, a girl with information accessing expertise and finally, another girl, who can simply distract anyone to death to get their job done.

"We had been wanting to bring science in a manner that MAD (Pogo's other hit programme, Music-Art-Dance) has done: accessible, entertaining and interactive, and finally we have done this," Ross said.

Also on the cards on Pogo is a weekly, half-hour family sit-com, original production called Sunaina. The show revolves around the misadventures and crazy lives of teenager Sunaina, her friends and her family. The lead character has a gift – the last dream she has every morning before she gets up eventually comes true, whether it is positive, negative or a mystery. The show is produced by Tony and Deeya Singh's DJ Creations.

The next line up from the channel includes season five of the award winning and successful arts show - MAD (Music, Art and Dance) . Premiering on 21 October on Sundays at 10:30 am, the show will introduce completely new spins to art this season. The show is produced by Miditech.

Also in line is the fourth year of Pogo Amazing Kids Awards 2007. In addition to these six shows, in early 2008, the channel is also launching an interactive science show called F.A.Q. (Frequently Asked Questions). Siddharth Basu's, Synergy Adlabs will produce the show for Pogo.