Indiantelevision.com's Kidology: Doug Cohn is Nick US senior VP, music marketing, talent
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
Doug Cohn is Nick US senior VP, music marketing, talent
 
Indiantelevision.com Team
(8 October 2007 6:00 pm)
 

MUMBAI: US kids broadcaster Nickelodeon/MTVN Kids and Family Group has named Doug Cohn to the newly created position of senior VP music marketing and talent.

The announcement was made by Nickelodeon/MTVN Kids and Family Group chief marketing officer Pam Kaufman and Nickelodeon/MTVN Kids and Family Group, executive VP, talent and West Coast GM Paula Kaplan both to whom Cohn will report.

Cohn will spearhead the Nickelodeon/MTVN Kids and Family Group’s music business, promoting new and existing Nickelodeon music franchises. Nickelodeon recently partnered with Sony Music Label Group to co-develop, co-produce and co-finance television and music projects over the next four years.

The first joint venture is The Naked Brothers Band original music soundtrack releasing on 9 October. Cohn serves as the soundtrack’s executive in charge of music, and is responsible for the marketing and creative execution for the CD release. He will oversee the product management for future Sony/Nickelodeon music releases and help in the development of any music-themed television series.

Kaufman says, "As we begin this exciting new venture with Sony and the expansion of Nickelodeon music, we wanted the best talent on our staff to execute these projects. Doug is a veteran of the music industry whose expertise will help grow our music business. He will help to uncover the most creative, fresh and relevant content and talent for the Kids and Family Group."

Kaplan says, "Doug brings a wealth of experience to this post, having worked with some of today’s top artists including Kid Rock, Gnarls Barkley and James Blunt. He has a knack for discovering the hidden gems in the musical talent pool, and we couldn’t be better positioned than with him guiding our artist development and musical content across all our platforms."

As part of Cohn’s responsibilities, he will oversee the integration of music-related content into all lines of Nickelodeon/MTVN Kids and Family Group’s business, and will market music across all platforms, including on-air and digital media.

He also will play a role in guiding artist development for Nickelodeon Music, partnering with the Nick talent and production teams, and serving as the main point of contact for Nickelodeon within the music industry. Additionally, Cohn will work with music supervisors, producers, writers, publishers and record companies, to secure musical content for projects and production needs.
 
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