The three channels are going paying. However, Dilli Aaj Tak, a city-specific channel for the national capital, will stay free-to-air and is not being distributed by The One Alliance.

The One Alliance's second bouquet will be priced at Rs 65, up from Rs 58, with effect from 1 December.

"We are raising our second bouquet price to Rs 65," says Set Discovery head Gurjeev Singh Kapoor.

TV Today has already made inroads in the international market by launching in the US, UK and Continental Europe. The network has decided to now tap into the domestic subscription market.

Says TV Today CEO G Krishnan said, “This is a key development and I am glad we are going to be a part of the One Alliance bouquet. I firmly believe that as a network if we continue to provide compelling content, the viewers will be willing to pay for the channels. I am certain that subscription revenue is going to gather significant momentum in time to come.”

Adds Kapoor, “Set Discovery has always been keen on partnering with the best channels in every genre so as to provide our viewers a wider choice. These channels from the TV Today group would further strengthen The One Alliance Bouquet."