Set on Earth in the near future in Detroit, the series begins when the alien Transformers are thrust into a world populated by humans and automatons. As visitors to Earth, the Transformers work in the human world, interacting with the 'natives' in exciting and humorous ways.

Transformers Animated is jointly developed by Cartoon Network and Hasbro, Inc. and is co-produced by Cartoon Network Studios.

Hasbro and HPG, its licensing division, will expand the action-packed Transformers Animated series through toys, games, licensed merchandise and promotions around the world.