| “We
at mGinger believe that there is much more
to mobile phones than receiving advertisements
through text messages.” said Gingersoft
Media CEO Chaitanya Nallan. “With this
funding, we look forward to bringing a lot
more innovative services to mobile users in
the near future and opening up this potentially
huge market in India.”
DFJ executive director Mohanjit Jolly said.
“The ubiquitous presence of the mobile
phone in India and the SMS usage makes this
a highly promising market and serves as
a potential ‘holy grail’ for consumers
as well as advertisers.”
“The
huge market potential, the effectiveness
of this new medium of advertising and the
uniqueness of mGinger’s offering makes
this a very attractive investment for us.
The mGinger platform solves critical problems
like content composition, cost of campaign
and return on investment measurability for
advertisers” said DFJ venture partner
Sateesh Andra.
“The
current way of marketing on mobile phones
needs to change from an intrusive model
to a permission-based model where customers
dictate the type of advertisements received.
mGinger’s offering is a creative model
offering great value to the consumer and
a cost effective solution for the advertiser.”
Said NEA-IndoUS Ventures managing director
Vani Koli. “With this solution advertisers
can track the effectiveness of advertising
spends against results received, creating
a win-win for both advertisers and consumers.
mGinger has created a solution which will
have a long term impact on the mobile advertising
space and we are excited to be a part of
this sea change.”
With
over 200 million mobile subscribers in India,
advertisers can target a specific base of
consumers in a meaningful way, allowing
them to see a much higher rate of return
on their investment. The direct and personal
nature of the mobile phone ensures immediate
reach, without being viewed as mobile spam.
|
