Reliance ADA Group has diversified interests across several verticals in the media and entertainment sector, and Prasoon will advise the Board on various creative matters.

Joshi said,"I am honoured to join the Board of Reliance Entertainment. My company and I are already working on several advertising related projects with Reliance ADA as a group and this will add a new dimension to our relationship."

"I also think this will present me an opportunity to interact with some of the best creative minds across disciplines. I believe Reliance is best poised to take the leadership position in not only the Indian but global entertainment scene," added Joshi.

A Reliance ADA spokesperson said, "Prasoon's immense talent and experience will enrich the Group, and guide our endeavors towards creative leadership in the media and entertainment space."