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"Movie
studios and television broadcasters are
highly motivated to meet the dynamic demands
of the entertainment consuming public-an
increasingly large, disparate, and demanding
audience. Consumers receive content through
an ever-increasing number of paths and wish
to enjoy it on an ever-increasing variety
of devices - this challenges industry to
provide technological solutions to deliver
and protect content in a flexible, consumer-friendly,
interoperable manner. We hope that the Centre
for Content Protection can be a resource
that helps the relevant industries meet
and exceed consumer expectations,"
said JMotion Picture Association of America
SVP and chief technology officer Jim Williams.
 Centre
will also expand consumer viewing choices
by promoting technological measures that
permit secure distribution of digital television;
educating the public on the 'digital transition';
and supporting technical solutions for legal
downloads, home networking and remote access.
The CCP will also discuss anti-piracy technological
solutions where members within the organization
can network and share knowledge on content
protection and expand outreach programs
within the region.
The
CCP will first have an online offering of
core services it provides to all members
in its first year.
Further
it will produce electronic materials, white
papers, create networking channels for its
members, and hold events and conferences.
The Directors will also seek to finalise
its Primary Advisory Committee, consisting
of content and technology-related entities,
which will lead the organization.
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