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More than 5,400 participants are currently attending
the 10-day festival, hosted by Singapore's Media Development
Authority.
Experts
agreed that strong economic growth in Asia has led to
a boom in demand for entertainment content from the
region.
Edward
Pressman, chief executive officer of Edward R. Pressman,
a film corporation based in the United States, said
industry research showed that content from Asian producers
would likely surpass US content by 2025.
Christopher
Chia, chief executive officer of the Media Development
Authority, said that the rapid growth of Asia's film
industry had attracted producers from around the world,
as well as growing interest from banks, international
private financiers and investors.
In
the Asia Factual Forum (AFF) held on Monday, local and
international documentary makers - including National
Geographic, History Channel and Discovery Channel -
agreed that the world market wanted more content from
Asia.
Funding
is often the critical issue in producing content. Although
Asian countries would make the content, most of the
money for the films or shows comes from the West. In
this regard, Singapore has positioned itself as a gateway
to bridge the East and West.
Global
content producers and distributors said Asian producers
must first have good ideas to attract investors. Then
the producers must have a solid financial plan, including
for distribution and presales in the local market, so
that investors would take the financial risk with them,
said Parminder Vir, a consultant for the United Kingdom-based
Ingenious World Cinema.
Tony
Chow, president of Singapore's Association of Independent
Television Production Companies, said separately in
the forum that many people were interested in Asia because
it has become a new world power. Meanwhile, Asian audiences
primarily watch documentaries for entertainment.
''Singaporean
independent documentary makers are eager to explore
the international market, but we are too small to go
alone, so we want to seek partners to go together,''
said Mr Chow, adding that the global market for documentaries
was worth US$600 million annually.
Co-production
with international partners could be another gateway
for Asian documentaries to break through financial and
transnational barriers, he said.
Michele
Schofield, director for content and programming at AETN
All Asia Networks, which owns the History Channel and
the Crime and Investigation Network, said western broadcasters,
which dominate the documentary market, now wanted co-production
to share the costs.
Mika
Kanaya, a producer for international co-productions
at Japan's NHK, encouraged factual content makers to
produce with high definition (HD) equipment if they
wanted to co-produce programmes airing in Japan. Ms
Kanaya said that NHK was willing to act as a technology
supporter. Global networks such as National Geographic
and History Channel do not require HD yet.
Craig
Thompson, executive producer of Ballinran Productions
Ltd, a media consultant, said expensive technology should
not hinder Asian documentary makers as the cost of new
technology would be coming down.
''Actually,
the main challenge is to find funds,'' said Thompson.
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