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As part of the revamping exercise, the FM station will
introduce a new signature jingle and will also increase
the number of songs per hour.
The
signature jingle will premiere in Mumbai station, which
will be later carried forward to all the other Radio
Mirchi stations across India.
The
new jingle composed by music director duo Vishal- Shekhar
is a combination of hip-hop and special sound effects
including whistle.
With
a target group of 15 to 25 years across SEC A and B,
Radio Mirchi will increase the number of songs to 12
to 13 per hour. The FM station generally plays only
10 songs per hour.
Radio
Mirchi chief programming officer Tapas Sen says, "Apart
from changing the signature jingle and increasing the
number of songs, we will be doing lot of other new things
to repackage the station in the next 30 to 45 days.
It is part of our activity to get a fresh feeling of
the station."
Sen,
however, refuses to give out any further details on
the repackaging activity.
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