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While a Balaji Telefilms show is launching on Sony TV
in prime time, sibling channel Sab TV is also gearing
up for some new launches.
In
an attempt to strengthen its prime time, Sab TV has
lined up a range of weekly shows to tap its core TG
(15-35-year-olds).
Four
fiction shows will hit the screens from 3 December and
are slotted at 8:30 pm on each of the weekdays.
First
one of the lot is Detective Doll. Produced by
Miditech, it will be aired on Mondays. It is the story
of a 18-year-old Doll who is a private detective.
This
will be followed by Sirf Stories. Produced by
Film Farm Productions, the series is a collection of
stories which end in each episode. The show will be
aired on Tuesdays.
Full
Masti 88.2 is the story of six friends who run a
radio station for youth and discuss their problems.
This show is produced by Endemol.
The
fourth show, produced by Maverick Productions, is called
Coffee Shop GupShup. It is the story of three
housewives who run a coffee shop.
Speaking
about each of the shows Sab business head Anooj Kapoor
said, "These shows are designed after doing research
and will cater to the requirements of today's youth.
The shows are all about what youngsters think and want
to do."
Following
these shows on weekdays will be Jersey N0 10 at
9 pm.
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