(20 November 2007 9:25 pm)

MUMBAI:Yahoo has signed an agreement with Sony BMG to extend its video-on-demand (VoD) license.

In addition to expanding the existing relationship into additional territories around the world, the new worldwide deal adds a broad array of additional Sony BMG music videos to the Yahoo Music catalog.

As part of the agreement, Sony BMG music videos will be available for distribution across Yahoo and off-network through a Yahoo-branded video player.

"Yahoo is a leading force in Internet entertainment, and they are an important part of our overall strategy to make our artists' music videos widely available, while at the same time building a strong Future for our online businesses," commented Sony BMG Music Entertainment president global digital business and US sales Thomas Hesse.

The deal also enables Yahoo users to utilize various Sony BMG audio recordings in user generated audiovisual content.

"Yahoo is committed to providing our users with the most comprehensive array of entertainment content," said Yahoo Music GM Ian Rogers.

"This partnership not only enhances our video offerings, but also offers Sony BMG artists broad exposure among our global audience of music and entertainment fans," added Rogers.