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There
will be a panel discussion called Telco,
Content Owners, Broadcasters, Friend or
Foe?
Both
DVD and MP4, portable video playback is
on the rise across Asia. Combine this with
the growth in mobile phones that feature
video playback and you have strong evidence
that Asian consumers truly want to experience
video on the move.
At the same time, on-demand portable video
content is still quite limited. Several
broadcast technologies suitable for mobile
and portable video (e.g. DVB-H and DMB)
will vie for widespread adoption. These
technologies will put television in the
palm of your hand.
The
current growth in portable video playback
suggests that Asian consumers are ready
for this future 'mobile TV' reality. In
fact, that future has already arrived in
South Korea.
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Operators, however, think subscribers, but
media owners think audiences. In this ‘closed
gardens’, who owns customers? Who should
get more revenue? What is the fair relative
share?
• If there is a more focussed strategy
around “Entertainment” than just
another “Cool Technology”, then
where is it all going?
• How can the market players create
ways to focus on experiences, innovative
business models, while being mobile TV platform-agnostic?
How
should operators and broadcasters adapt
and redefine their roles to fit into the
new environment of mobile TV? How mobile
TV can generate new revenues and differentiate
their mobile service portfolio, how do you
market in a world full of niches? How important
are mobile communities? Content is king,
but what now?
Debating
all these issues are International
Mobile Broadcasting CEO Tom Navasero, Nokia
Siemens Networks country head Alex Tan and
Endemol's Ryan J H Lee.
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