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Zapak
has introduced Game Cards with an objective
of making gaming hassle free and more accessible
for children in the age group of 6 to 15
years. These cards will prove to be a boon
to the children as they do not have the
privilege to own credit cards and do not
have an access to them. These game cards
will look like credit cards and will be
multifaceted in nature. To start with, gamers
will have an option of downloading 50 games
available on zapak.com, further to which
the website will have 100 games by the end
of this year.
There
are four series of Zapak Game Cards - Pirates,
Sci-Fi, Warrior and Magic. If the gamer
collects one card, he will get a game. On
collecting three cards of a series, he will
get three game cards plus gifts worth Rs
300.
Collecting
ten cards of a series will get the gamer
exclusive branded merchandise in addition
to the ten games he can purchase with those.
Hence, Zapak Game Cards will have an aspirational
value for the kids and the in-thing to have,
which will put them in the ‘cool’
bracket.
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