Indiantelevision.com's Kidology: ABC plans to launch children's TV channel by April '08
   
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
ABC plans to launch children's TV channel by April '08
 
Indiantelevision.com Team
(15 November 2007 6:30 pm)
 

MUMBAI: The Australian Broadcasting Corporation plans to have a dedicated free-to-air children's TV channel on air by April 2008, providing commercial-free children's programming.

The ABC has welcomed the government's commitment to provide $74 million over four years to fund the channel, which is a joint proposal put forward by the ABC and the Australian Children's Television Foundation, said an official statement.

The opposition Labor Party, which is leading in the polls ahead of a general election on 24 November, is also considering the proposal.

ABC director of television Kim Dalton said ABC3, as the new channel will be known, will be a tremendous addition to the entertainment choices available to Australian families.

"Australian parents know and trust the ABC brand because of the quality and educational value of ABC Children's TV. We will build on that reputation in providing this dedicated commercial-free children's channel. It will be available to Australian children of all ages across the country," added Dalton.

Planning is already underway at the ABC for ABC3, which will be a digital channel, available free to viewers who have a digital television or a digital set-top box.

"Provided the funds are approved by government soon after the election, we will be on air by April 2008," Dalton added.

 
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