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MUMBAI:Vjive Networks (VJN) has launched
Vjive Live, a customizable digital media
application for the events industry.
As
a first initiative, Vjive Live will power
the Inside Outside Mega Show (IOMS) which
is the flagship production of Business India
Exhibitions. IOMS, an event on interior
design, furniture and furnishings, building
and construction industries in India, will
be held from 15 - 18 November. Vjive Live
screens will display programming including
customized advertising communication of
the exhibitor and other marketers during
the event.
At
events in India, the use of digital media
technology and services is limited to AV
Screens, LCD Screens Plasma Screens, Internet
terminals.
Vjive
Live will offer digital communication media
customized for out-of-home, through a product
mix of content and display technology, like
a combination of Vjive Max (Giant LED billboard
screens), Plasma screens and Touch screens.
The power of this product mix lies in the
chance to individualise packaging of the
marketers' content around a particular theme/event
or target audience, making it more focused
and thus more effective.
VJN
CEO Rajesh Jog, while announcing the launch
said, "The MICE industry (Meetings,
Incentives, Conventions and Events) is expected
to grow from the current Rs 10 billion to
an estimated Rs 21.5 billion by 2011. The
role of digital media in powering the events
and entertainment industry in India is now
expanding. The focus now moves from technology
and delivery to very evolved content creation,
which builds in interactivity while still
staying entertaining and engaging."
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