(12 November 2007 4:30 pm)

MUMBAI: US movie site Undergroundfilm has launched on Internet television service Joost.

Undergroundfilm’s (UGF) Joost channels feature animation, shorts and feature films. The content for the channels is provided by UGF’s partner filmmakers, hundreds of talented people committed to serious film who have contributed to UGF’s library of over 2000 films.

UGF creative director Daniel Watts says, “Joost is revolutionising the way independent film content is viewed using the power of the Internet. It is offering audiences something truly radical in terms of network programming: real choice”.

• Undergroundfilm Shorts, with short films from independent producers around the world, is available at http://www.joost.com/238003c.

• Undergroundfilm Features, available at http://www.joost.com/238003e, features full-length independent movies.

• Undergroundfilm Animation, featuring animated films from around the world, is on Joost at http://joost.com/238003d.

Joost executive VP content strategy and acquisition Yvette Alberdingk Thijm said, “Joost is an entertainment destination dedicated to showcasing a wide range of programming from professional producers of content, however big or small.

" Joost removes distribution barriers to make sure that independent filmmakers have an outlet for their creativity and vision. By adding Joost to their distribution network, Undergroundfilm’s talent will be able to reach new audiences and build its worldwide fan base.”