Indiantelevision.com's Kidology
 
 
Nickelodeon partners with Al Ahli Group for Dubai theme park
 
Indiantelevision.com Team
(5 May 2007 6:00 pm)
 

MUMBAI: United Arab Emirate-based Al Ahli Group (AAG), a multi-disciplined organisation and kids brand Nickelodeon have announced long term partnership that will add Nickelodeon and its properties to the giant Al Ahli Park development underway in Dubai.

Several Nickelodeon entities will become part of the park, which will open in 2011. They include SpongeBob SquarePants, Patrick Starfish, Dora the Explorer, Diego, and Blue's Clues, among others.


AAG says that it is happy to include Nickelodeon as a crown jewel in its park property. It has been in discussions for more than two and half years with intellectual properties in the entertainment world.

Nick says that the deal represents a milestone in its global expansion. Nick is counting on the Al Ahli Group Park becoming an entertainment experience with tremendous family appeal. Nickelodeon joins Hollywood studio and animated publishing giant, Marvel Entertainment in what is rapidly becoming the hallmark entertainment destination, promising to take Dubai, and the theme park world, by storm.

The AAG park, is based in the new center of the hemisphere's tourism catalyst that is Dubai and the UAE. The Project will open in 2011 with a direct investment of over $1 billion. New technologies and a high level of guest experiences will be the hallmark of the theme park, creating a kind family oriented venue on a scale that AAG says has never before seen outside of the US.

In addition to securing intellectual properties, AAG is working with creative and operational companies in the entertainment field to create the Al Ahli Park.

Chimera, a specially formed partnership between Storyworks Entertainment and Dedica Group will spearhead the creative development and project management. Chimera is made up of a specially formed consortium of well known creative designers, storytellers and technologists from throughout the theme park, motion picture and theater industries specifically brought together for a series of major entertainment project developments for AAG. Chimera is led by Allen Yamashita and Martin Zurauskas and based in Santa Monica, California.

The park operations will be developed and delivered out of Orlando, Florida and headed by veteran theme park specialist, Steven R. Baker of the Baker Leisure Group (BLG). BLG is home to park operation specialists in the industry with a combined core experience of over 150 years. BLG lead economist and director, Doug Rutledge is on the ground in a permanent Dubai position spearheading the monumental operational plan.
 
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