|
MUMBAI: Hungama TV Pyjama Pakdo contest starts on 7
May. Kids are being invited to help police the channel
and help catch these pyjamas.
To
join the Pyjama Pakdo force, kids have to spot these
dangerous Pyjamas through the day on Hungama TV; once
they note the unique code on the pyjama's laundry tag,
they need to quickly report back to Hungama TV by calling
in or sending an SMS.
The
Pyjama Pakdo contest is being taken on ground through
a 360 degree media campaign comprising of TVi, on ground
activation, internet, radio, outdoor, cable TV, and
multi city van promotion.
Hungama
TV will roll out an extensive ground activation program
beginning 5 May. This will comprise of a van activity
that will tour 32 cities across 3 zones: Maharashtra-
Gujarat which includes Mumbai, Thane - Kalyan, Navi
Mumbai, Pune, Nasik, Surat, Vadodara, Ahmedabad, Nagpur;
Harayana- Punjab- Delhi which includes Faridabad, Delhi,
Rohtak, Bhiwani, Hisar, Bhatinda, Abohar, Amritsar,
Jalandhar, Ludhiana, Chandigarh, Yamunanagar; and West
Bengal- Uttar Pradesh- Uttaranchal which includes Kolkatta,
Varanasi, Jaunpur, Allahabad, Kanpur, Lucknow, Agra,
Moradabad, Gaziabad, Meerut and Dehradun.
Each
van will aim to engage with the kids through games and
prizes in creating mad fun across India during the summer
vacations. The Pyjama Pakdo campaign will also extend
to 21 McDonald outlets in 10 cities including Delhi,
Mumbai, Ahmedabad, Dehradun, and Pune.
|
The
types of Pyjamas include Punters, Bhais, Villians
and Boss, all having points according to their
notorious reputation. To spice up the quest, a Khabree
or Informer would make a random appearance on the
channel to intimate the kids about their whereabouts.
Kids can catch as many of these pyjamas each day and
get a chance to win lots of exciting prizes. Everyday,
20 lucky kids can win binoculars, digital radio and
gaming CD from zapak.com and tiffin box from Kelloggs
chocos.
