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As
part of the tie-up, du customers will also
have exclusive access to a world of Spiderman
3 content through the MyWorld mobile
portal. Downloads will include the Spider-Man
3 mobile game, animations, ring tones,
videos, theme music and the from the film.
In every category, du customers would be
able to download some of the content for
free.
Hungama
MD and CEO Neeraj Roy said, "The tie
up with du in UAE is yet another milestone
for the company and will further establish
Hungama Mobile's leadership in facilitating
the entertainment industry reach out to
the global audience."
According
to Roy, with a global business of $ 23 billion, the mobile entertainment industry
is expected to grow to $ 42 billion by 2010.
du
CEO Osman Sultan said, "We are delighted
to partner with Hungama Mobile as now our
customers can look forward to digital content
for their mobiles from upcoming SONY movies
like the next James Bond movie, Zorro series
over the course of the year. We are excited
about this new world of mobile content and
constantly pushing the boundaries of what
we as a service provider, offer our customers."
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