Commenting on the association, Cadbury India director marketing Sanjay Purohit said, "Cadbury Bournvita is among the most loved and trusted brands in the country. With the extra physical and mental energy that Bournvita provides, youngsters have the confidence to take on the world and actualize their innate potential. Our association with this tournament aims to recognize and reward champions who through their achievements embody the Bournvita brand values."