(28 May 2007 2:00 pm)

MUMBAI: Gameloft, a US firm which develops and publishes mobile games, has announced a domestic and international licensing agreement with DreamWorks Animation.

This is for the animated feature film Shrek the Third.

The mobile game which is based on the film closely follows the storyline of the film with appearances from all the main characters.

Shrek the Third, the mobile game, has been released across 170 operators in over 75 countries, in conjunction with the movie.

Gameloft ptressident Michel Guillemot says, “We are thrilled to partner with DreamWorks Animation to bring the imaginative world of Shrek the Third to mobile gamers worldwide.

“We look forward to collaborating with DreamWorks to capture the trademark humor and originality featured in the Shrek series in our products.”

DreamWorks Consumer Products head of US Licensing Rick Rekedal says, "Gameloft's history of producing award-winning mobile games speaks for itself. We are confident this license will deliver a truly enjoyable mobile game experience for Shrek fans and gamers alike."