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MUMBAI:
US media conglomerate Viacom's firm Bet Networks, which focusses
on the African American community has launched its home entertainment
division.
This
is being done through a partnership with Paramount Home Entertainment,
who will distribute Bet original television programming, made-for-DVD
titles and acquired content on a worldwide basis.
Constance
Cribbs Knight is Bet Home Entertainment VP. The first title
released under the distribution agreement was
Celebration Of Gospel: Taking You Higher the television
event that premiered in January 2007 on Bet.
The
DVD debuted earlier this month. Among other titles slated
for release this year include the reality show College
Hill and the documentary series American Gangster,
which chronicles the lives of some of black America's most
notorious crime figures.
Through this partnership, direct-to-DVD content, including
scripted comedy, drama and animation will also be developed.
Bet
Networks chairman and CEO Debra Lee sats, "We are excited
about the launch of our Home Entertainment division and our
partnership with Paramount Home Entertainment. This is a great
opportunity for us to broaden our relationship with our audiences
and comes as we continue the rapid growth of the network,
increasing our output of original television programming and
expanding into filmed entertainment".
Paramount
Pictures president, Worldwide Home Entertainment Kelley Avery
says, "We are delighted to be partnering with Bet to
bring the network's highly successful programming to the DVD
marketplace. Bet is a brand that is trusted by millions of
consumers and we are extremely enthusiastic about extending
the brand's reach through highly focused home entertainment
releases."
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