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MUMBAI:
Anil Ambani is rapidly expanding his multiplex business. Soon
after signing an agreement to buy out the cinema exhibition
business of Rave Entertainment to gain a foothold in the Northern
region, his Adlabs Cinemas is increasing the screens in the
urban Western market.
Adlabs has launched its second Pune property with a four-screen
1323 seat theatre. This is spread over 37,000 square feet
at Premier Plaza in Pimpri-Chinchwad near the old Mumbai-Pune
highway.
Adlabs
Cinemas COO Tushar Dhingra says, "For our second cinema
in the Pune area, we zeroed upon Chinchwad because it has
a lot of potential due to being an industrial area where several
corporates and colleges are situated. Also upcoming residential
projects and rising mall culture in the area will provide
us with a ready and quality conscious audience."
The
new Adlabs property will have four screens, food kiosks, a
convenient parking facility, the latest surround system sound
and the widest screens in the city.
Cinema-goers
can also look forward to Adlabs customer service initiatives
such as Baby Bliss and Silver Screen targeted at young parents
and senior citizens respectively, which will also be available
at the Chinchwad property.
Adlabs
Cinemas is spread over 19 properties and 69 screens. It is
currently in the process of launching two more properties
in Ahmedabad and Hyderabad. In the Northern belt of Delhi/NCR,
UP, Punjab and Haryana Adlabs will have 23 screens after acquiring
Rave Entertainment's cinema business.
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