(26 May 2007 2:15 pm)

MUMBAI: Global thematic broadcaster Zonemedia which owns and operates Zone Reality among other channels, will launch a new media division, Zone 360.

Zone 360 will draw on the company’s expertise operating a diverse broadcast portfolio to offer innovative business solutions across multiple platforms.

The new division with provide content solutions with distribution spanning television, IPTV, broadband and PC, and mobile and interactive television to satisfy the ever expanding digital appetite. The view is to have a 360 degree approach to the way people connect to and consume media, which removes the barriers of traditional linear broadcast.

Content creation, advertising and sponsorship partnerships, PR and marketing will be integral functions of the creative division, slated as being among the first of its kind.

The company’s Zone Mobile business will come under Zone 360. Zone Mobile was behind the show When Evil Calls, the world’s first made for mobile horror series.

Zonemedia business development and new media officer Tanya Gugenheim says, “Zone 360 applies creative forwarding thinking to cutting edge media. We have entered a world that extends far beyond the television screen. Zone 360 is uniquely placed to find creative commercial solutions that connect with audiences, by providing compelling content and interactive communities with targeted advertising to enhance the experience.”