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MUMBAI: In its first step towards customizing
email for Indian consumers, Microsoft has
announced the launch of 'custom domains'
that allows Windows Live users in India
to create any email id they want.
Commenting
on the advantages that this service provides
to advertisers, Microsoft head of digital
marketing revenue and strategic business
Rajnish said, "With this service advertisers
can now look to reach out to specific user
segments whose interests and personalities
align with their brands. This initiative
even offers advertisers the opportunity
to create a custom id for their own brand
loyalists."
The
initiative was flagged off by unveiling
an email id for the residents of Lokhandwala
in Andheri, Mumbai called www.lokhandwalarocks.com.
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