Hit
Ent. promotes Byrne to head new global consumer products
group
Indiantelevision.com
Team
(23 May
2007 1:30 pm)
MUMBAI: Hit Entertainment has created a new global consumer
products group and has elevated EVP international Peter
Byrne to the position of EVP worldwide consumer products.
Assuming
his new role immediately, Byrne will be responsible
for the company's worldwide licensing, promotions,
brand and retail marketing and creative functions.
Reportedly, he will also oversee the live events strategy
and theme park ventures.
Based
in London, Byrne will report to CEO Bruce Steinberg.
